2025.11.25

Partnered with UGG to launch the limited-edition "Fluffy Bakery" pop-up and co-create exclusive cross-over product packaging.

Featuring the iconic UGG yellow-boot-shaped bread, this collaboration breaks category boundaries and fully integrates the warm winter essence of UGG.

2025.09.30

AMAM’s first store in Tianjin

Located at Tianjin MixC, further strengthening AMAM’s presence across North China and the Bohai Rim.

2025.08.27

Victoria Bread Museum concept store

Located at Beijing Hopson One, featuring red-brick details and iron-frame displays that bring together traditional and contemporary baking craftsmanship.

2025.06.27

AMAM’s first store in Beijing | ROYAL Club concept store

Located in Sanlitun, featuring the signature “British Royal Blue” design.

2025.04.25

AMAM’s first store in Wuxi | Scarborough Market concept store

Located at Wuxi Center 66, continuing AMAM’s British-inspired spatial concept.

2025.04.23

AMAM x VALENTINO Beauty Collaboration

Reimagining “Pink Velvet” through a sense of fantasy, the “House of Wonder” themed space explores a new realm of beauty.

2025.01.24

Reimagining “Pink Velvet” through a sense of fantasy, the “House of Wonder” themed space explores a new realm of beauty.

A British royal club-inspired concept space at Shanghai Xintiandi.

2025.01.21

LONDON MARKET concept store

Located at Jing An Kerry Centre, recreating the timeless atmosphere of a classic British market.

2024.11.20

AMAM’s first store in Shanghai | Market-style flagship store

Located on Wujiang Road, featuring an open market-inspired space and quickly becoming one of the area’s most popular destinations.

2023.12.25

AMAM’s first store in China | London Bakery Town

Arrives at Nanjing Deji Plaza, featuring a vintage British-inspired setting and the debut of “Begal 贝狗,” AMAM’s signature character.