
This is everyday life in London Bakery Town. Our love for London begins with its simple, vivid moments: the calls of market vendors, the aroma of artisan bread filling the streets, the warm smiles exchanged in neighbourhood cafés, and the open doors of galleries and museums—all reflecting a genuine love for life. Bread is more than a part of British culture. It is a warm embrace, a taste of everyday life, and a quiet ritual woven into each day.

At AMAM, we believe bread has the power to bring people together and awaken a shared longing for a more beautiful way of living. AMAM LONBAKERY TOWN is a space created for everyone to enjoy freshly baked bread and drinks with ease—to share stories with friends, exchange smiles with strangers, and experience a comforting sense of home.
We look forward to welcoming you~

AMAM is known for its signature Bakewell tart collection and country-style cakes. Working with accomplished bakers from around the world, we continue to explore new ideas and develop a diverse selection inspired by British baking. Using carefully selected ingredients, including premium Belgian butter and Japanese flour, we reinterpret familiar British classics with a fresh perspective, creating breads and pastries of exceptional quality. At AMAM, you can discover a wide range of British favourites, from scones, country-style cakes and pound cakes to mille-feuille and cream-filled croissants. Each freshly baked bread and dessert is thoughtfully displayed in our showcases, ready to offer a distinctive and memorable British-inspired bakery experience.


Immersive British-Inspired Experience
High-Impact Brand Visuals

Premium Imported Ingredients Handcrafted Daily by Expert Bakers
Flavours from Around the World


At AMAM, surprise unfolds on two levels. The first comes from the visual experience—the abundant display of products and the charm of a vintage British-inspired setting. The second is discovered through flavour, with every bite offering an unexpected sense of delight.
Together, these two dimensions define the AMAM experience, bringing atmosphere, taste, and discovery into one complete and memorable moment.
